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The ROBAM Company is exclusively sponsoring a reality TV show, called "Youth Hostel". In this program, film stars, singers, TV hosts and hostesses and every day people interact. Celebrity highlights include Wang Yuan, Zhou Dongyu, Wang Jiaer, Jing Tian, Li Xiaolu, He Sui, Dai Jun, Li Jing, Zhao Yingjun, and more. Skywalker Group is providing the social integrated marketing plan for the implementation of the program for the ROBAM Company. Among other responsibilities, Skywalker will help to optimize program IP and expand brand influence through leveraging celebrity influence. Skywalker’s goal is to deeply root and expand the ROBAM brand image of-" live up to the good times for food & delights” for the target demographics.
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